Facebook, Twitter, LinkedIn – names that many people have come to know and loathe or love over the last few years. But the question should always be asked, are these sites just a way to waste time, or are they a new tool that changes the game entirely. The answer … yes.
So what makes Facebook such a hit? Why is everyone talking about LinkedIn? Why is the President tweeting? It’s all about being “social” – the ability to easily interact with others virtually. On Facebook I have reconnected with friends from high school. On LinkedIn I talk to colleagues and business associates from ten years ago and from 10 days ago. I put the mundane and the profound online and get comments and connections from all sorts of people. But is it valuable?
Let’s look at it from three perspectives…
